Umbria Unveiled
A Curated Journey Through Craft, Flavour & Hidden Elegance
Aura
4 days / 3 nights
Perugia – Orvieto – Alta Rocca countryside (Umbria, Italy)
A three-day immersive fam trip designed for luxury travel designers seeking authentic, high-touch experiences in the heart of Italy
Ideal for: Luxury travel designers, high-end travel curators
Overview
This fam trip is designed as an intimate journey through Umbria, focusing on Perugia and Orvieto, two destinations that embody the region’s dual identity: creative vibrancy and medieval timelessness.
The experience has been carefully structured to combine access, storytelling, and craftsmanship. Guests move from city to countryside, from contemporary artisanal workshops to underground heritage sites, meeting local producers and artisans who define the region’s identity today.
Why travellers love this trip?
Because it transforms Umbria into a narrative of living craftsmanship and hidden sophistication.
In Perugia, the experience begins with a private immersion into the historic centre and continues through encounters with artisans such as the textile workshop of Giuditta Brozzetti and local master chocolatiers, where tradition is still actively practiced and reinterpreted.
In Orvieto, the journey becomes more geological and introspective: the cathedral’s grandeur, the labyrinth of Orvieto Underground, and intimate meetings with artisans like Marino Moretti in his ceramic studio create a layered sense of place.
The countryside experience adds a sensory dimension through truffle hunting and vineyard-driven gastronomy, reinforcing Umbria’s identity as a destination rooted in land, craft, and seasonality.
Day by Day Itinerary
Day 1 – 29 October 2026
Arrival: Entering the quiet rhythm of Umbria
The journey begins in Florence, where a private transfer leads south into Umbria. The landscape slowly changes character: cities dissolve into rolling hills, cypress lines, and a sense of calm that feels almost deliberate.
Perugia appears quietly, never announced too loudly, as if it prefers to be discovered rather than reached.
The afternoon unfolds gently, allowing time to settle into the atmosphere of the city and absorb its layered identity. This is not a place that reveals itself at once; it unfolds through texture, light, and silence.
In the evening, step into a truly singular dining experience where history and haute cuisine intertwine. Set within an extraordinary historic setting, the restaurant reinterprets recipes and flavors inspired by the Middle Ages through a contemporary gastronomic lens, transforming each course into a journey across centuries. Refined, immersive, and unlike anything else in Italy, this exclusive dinner offers a captivating introduction to Umbria—where heritage, storytelling, and culinary artistry come together in unforgettable fashion.
Accomodation in Rosetta Hotel Perugia. Hotel Website Link
Day 2 – 30 October 2026
Perugia: Threads, cocoa and hidden craftsmanship
The morning begins in Perugia’s historic centre, where medieval stone streets and contemporary life coexist in a natural rhythm. With a private guide, the city reveals itself through fragments: viewpoints, passageways, and unexpected openings that speak more through atmosphere than explanation.
The experience then moves into one of its most intimate spaces: the atelier of Giuditta Brozzetti. Here, the city’s narrative slows down completely. Inside this historic weaving workshop, guests meet the artisans who continue to operate one of Italy’s last Jacquard looms, preserving a language of thread that has survived generations.
From textile memory to sensory pleasure, the journey continues in a different key. In a small chocolate laboratory in Perugia, master chocolatiers open the doors to their world of cacao, technique, and creativity. The experience is hands-on, personal, and unexpectedly playful, culminating in the creation of a chocolate piece shaped by each guest.
Later in the afternoon, the road leads towards Orvieto. The drive itself becomes part of the transition: from urban texture to open countryside, passing through the gentle stillness of Lake Trasimeno.
Arrival in Orvieto happens almost theatrically, as the city rises from its volcanic cliff.
The evening culminates in one of Orvieto’s most acclaimed culinary experiences, where contemporary creativity meets the rich gastronomic heritage of central Italy. Through a carefully curated tasting menu, each course showcases seasonal ingredients, technical precision, and a strong sense of place, creating a dining experience that is both sophisticated and deeply expressive. It is a fitting finale to the day—refined, memorable, and unmistakably Umbrian.
Accomodation in Hotel Palazzo Piccolomini, Orvieto. Hotel Website Link
Day 3 – 31 October 2026
Orvieto: Beneath the surface, beyond time
The morning opens in the Umbrian countryside, where the experience shifts into nature’s own pace. In the woods, guests follow expert truffle hunters and their dogs, reading the landscape through instinct rather than direction. Nothing is staged here; everything depends on timing, silence, and connection with the land.
What follows is a lunch that feels less like a meal and more like a continuation of the forest itself: seasonal, direct, and deeply rooted in what has just been discovered.
In the afternoon, Orvieto reveals its second identity. Above ground, its cathedral dominates the skyline; below it, an entire parallel world unfolds. The visit to Orvieto Underground becomes a descent into layers of history carved into volcanic stone, where the city’s past feels almost tactile.
The experience continues in a more intimate register with a visit to the studio of Marino Moretti. Here, ceramics are not displayed but lived. The encounter with the artisan offers a rare moment of proximity to a craft that balances tradition and personal interpretation, shaped by hand and fire.
The final evening in Orvieto brings everything together: land, craft, and memory, expressed through a contemporary Umbrian dinner that closes the journey with restraint rather than excess.
Accomodation in Hotel Palazzo Piccolomini, Orvieto. Hotel Website Link
Day 4 – 1 November 2026
Departure: A slow return to reality
The final morning is left deliberately open, allowing space for reflection and absorption.
A private transfer brings guests back to Rome Fiumicino airport. The landscape feels familiar again, yet slightly transformed, as if the journey has subtly redefined how it is seen.
What is included
- 1 night in a carefully selected 5-star hotel in Perugia, followed by 2 nights in a charming 4-star hotel in Orvieto
- Private luxury transportation throughout the itinerary with seamless door-to-door service
- Welcome dinner in Perugia, featuring a curated Umbrian tasting menu with wine pairing
- Private luxury transportation and dedicated driver service throughout the itinerary, including accommodation and meals for the driver
- Private guided walking experience in Perugia
- Exclusive visit and hands-on experience at the historic weaving atelier of Giuditta Brozzetti
- Light lunch in Perugia at a selected local restaurant
- Private chocolate experience in Perugia, including guided tasting and hands-on chocolate creation workshop at a boutique chocolate laboratory
- Dinner in Orvieto, with tasting menu and wine pairing
- Exclusive truffle hunting experience in the Umbrian countryside at Alta Rocca Wine Resort, including guided forest walk and seasonal truffle-based lunch with wine pairing
- Scenic private transfer experience from Perugia to Orvieto
- Private guided visit of Orvieto, including the Cathedral and Orvieto Underground
- Exclusive visit and hands-on ceramic experience at the studio of Marino Moretti
- Final dinner in Orvieto
What is not included
- International or domestic flights
- Personal expenses and items of a private nature
- Meals and beverages not explicitly mentioned in the programme
- Any service not expressly listed under “Included in the Price”