Italy’s great destinations, reimagined through the lens of sophistication and comfort.

Luxury Icons brings you to iconic places like Rome, Florence, the Cinque Terre, Amalfi Coast and Puglia, but with an extra touch: private access, charming boutique hotels, and curated experiences that reveal their timeless beauty from a new perspective.

These journeys combine all the allure of Italy’s cultural heritage with a slower, more thoughtful pace.

Think master artisans, historic palaces and fine dining in exclusive settings.

Perfect for first-time travelers and lovers of the Italian dream, Classic Luxury is tradition with a contemporary soul.